partners with Google AdWords for its digital offering

12 Jun,2018

By A Correspondent


Radio City’s digital arm, has strengthened its digital backbone by partnering with Google AdWords premier small and medium business partner programme and AdsWizz, the technology provider of advertising solutions for the digital audio industry. The exclusive radio partnership with Google will provide small and medium businesses, a holistic digital media strategy and create new revenue streams for Radio City, a press release notes.


Said Abraham Thomas, CEO, Radio City: “Online audio advertising has been consistently growing with the increasing popularity of online audio consumption.Radio City’s strategic alliances with two powerhouses of the digital advertising space will help us accelerate our digital first approach. The partnerships will drive synergies with our customers and enable digital audio advertising transactions to flow seamlessly between buyers and sellers. Our partnership with technology based services will also simplify and quicken the entire process of buying and selling ads, thereby benefiting all the stakeholders.”


Added Rachna Kanwar, COO – Digital Media of Jagran Prakashan: “Recent trends across the globe have observed a rise in digital audio consumption and revenue growth. The revenues for audio streaming platforms have seen a growth of 37% last year in India. At Radio City, we’ve always believed in staying ahead of the curve, and this collaboration is another milestone in the journey of excellence for Radio City.”



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