Ogilvy, Lowe win at Star’s IPL ad awards

12 Jun,2018

 

By A Correspondent

 

Fevikwik and Swiggy bagged top honours at the Star Re.Imagine Awards presented on Monday for excellence in creativity (Best Creative Campaign) and creativity along with the use of integrated media (Best Integrated Creative Campaign) respectively in campaigns that reached out to audiences across TV and Digital at the recently concluded Vivo IPL 2018 on Star India. Additionally, eleven campaigns across nine brands received special mentions. Sanjay Gupta, Managing Director– Star India and Guest of Honour, M S Dhoni felicitated the two winners with spectacular bespoke glass trophies designed by the grandmaster of British Glass studio, Peter Layton.

 

The winners and other meritorious campaigns were selected by a bespoke jury comprising John Hegarty, Piyush Pandey, Raju Hirani, Vibha Rishi, Rahul Welde and V Sunil. They evaluated over 300 campaigns from over 125 brands (131, to be precise) that had played during the Vivo IPL 2018 till Friday, the May 25, on the Star TV Network and Hotstar. The judges selected campaigns that excelled in both - creativity and leveraging the power of multi-platform TV and Hotstar.

 

Noted a communique: “All great campaigns are a result of great teamwork. Hence the two winning teams of up to 24 members each from Fevikwik and Swiggy comprising Marketing, Creative, Media etc will be hosted at a bespoke global sporting event. The Star Re.Imagine Awards celebrate and reward not just creativity, but great teamwork as well.”

 

Said Sanjay Gupta, Managing Director, Star India: “We instituted the Star Re.Imagine Awards 2018 as a platform to enthuse the incredible marketing and advertising talent of India to create magic and disruption this IPL. We heartily congratulate all the winners for having created extremely engaging and inspiring narratives. These campaigns seized the imagination of the biggest ever audiences in an IPL across TV and Digital screens combined and contributed immensely to making the Vivo IPL 2018 a truly delightful experience for all. A very special thank you to all the members of the elite jury who helped immensely in creating a brand for the future – the Star Re.imagine awards.”

 

Partnering with Star India in this initiative were Sideways and Kyoorius. Dhoni, who not only did the honours to felicitate the winners, also held the audience spellbound with his reminiscences about how he had reimagined his life with cricket.  Dhoni’s arrival in Indian cricket and his subsequent rise is a well-known and much-loved story of unprecedented success.

 

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List of winners &SpecialMention from the elite jury are:

Winners:

1. Best Creative Campaign: Pidilite’s Fevikwik- campaign titled‘Khushiyon ke chand pal’conceptualized by Ogilvy & Mather.

2. Best Integrated Creative Campaign (leveraging of TV and digital platforms): Swiggy- campaign titled ‘No order to small’conceptualised by Lowe Lintas, Bengaluru.

 

Brands that received Special Mention from the jury.   (In alphabetical order)

1. Amazon

2. Coca-Cola – Brands Coca-Cola & Sprite

3. Flipkart

4. Future Group – Brand Factory

5. Pidilite – Brands -Fevicol Ezee Spray & Dr. Fixit

6. Peter England

7. Tata Sky

8. Vivo

9. Vodafone

 

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