Nickelodeon launches its fifth ‘Made in India’ IP

06 Jun,2018

By A Correspondent


Nickelodeon has launched a new series ‘Rudra – Boom ChikChik Boom’, a ‘magic comedy’ series starting June 11.


Announcing the launch, Nina Elavia Jaipuria, Head – Kids Entertainment Cluster, Viacom18 said: “Nickelodeon has always introduced kids to characters that are inspiring, unique and endearing. Our new character Rudra is another category first and is sure to be much loved and adored by kids,” adding: “We have been focused at creating an entire ecosystem for kids that extends beyond television to Movies, The launch of Rudra is set to add further depth to our portfolio and provide impetus to our objective of engaging kids and creating a dynamic kids ecosystem.”


Speaking about fifth 5th IP launch of Nickelodeon, Anu Sikka, Head – Content, Kids Entertainment Cluster, Viacom18: “Magic has been an important part of India’s rich story-telling heritage and children have always been enthralled by this genre. However, despite the interest there have been no kid’s characters that have been created out of India to cater to this need of our young viewers. The launch of Rudra will help plug this important need gap and provide kids a character that can take them into a new imaginary and mystical world of magic.”



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