My FM announces launch of new show, Chingum Boy

06 Jun,2018

By A Correspondent


My FM has brought on air its new show, ‘Chingum Boy’. The show will run in the new markets such as Bikaner, Hissar, Karnal, Aurangabad, Nasik, Jalgaon, Solapur, Sangli ,Dhule, Akola, Nanded and Ahmadnagar.


Commenting on the initiative, Rahul Namjoshi, Business Head, My FM said: “Chingum Boy is tried and tested concept, it was a run-away success in our old markets. Looking at the success we now plan to launch it in the new markets. I am sure this naughty kid will spread laughter riot in these cities too”


Added Vinay Manek, National Programming Head, My FM remarked, “Chingum Boy symbolises that affable kid we all have, within us. He is sweet, innocent but with a streak of mischief and we are guilty of curbing it for varied reasons. MY FM encourages in true spirit of ‘Jiyo Dil Se’ to unleash that kid. With ‘Chingum Boy’, our listeners will get an opportunity to play along and chuckle with the most beloved brat on radio. As Gulzar saab also said ‘Dil toh bachcha hai ji’- so don’t hold up and don’t stop having fun!”



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