MTV Beats offers four hours of uninterrupted music with ‘Ad Free Mornings’

04 Jun,2018

By A Correspondent


MTV Beats has announced happy hours for music with ad-free mornings from 7.30 to 11.30 am. Said Ferzad Palia, Head Youth, Music and English Entertainment, Viacom18 Media: “We understand that our viewers look to music on MTV Beats to set their mood in the morning. So, we have decided to give our viewers an uninterrupted viewing experience through Ad – Free Mornings. We have created a series of quirky TVCs to highlight our new offering and propagate the philosophy of Ad- Free Mornings. It is important to introduce fresher content and experiences for our audiences in order to keep them engaged with the brand.”



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