Moneycontrol announces foray into podcasting

01 Jun,2018

By A Correspondent

 

Moneycontrol has announced its foray into podcasting. With five podcasts published daily covering markets, personal finance and business news updates in a storytelling format, moneycontrol notes it has delivered over 75,000 listens in a month of publishing.

 

Commenting on the new development Gautam Shelar, Business Head of moneycontrol said: “We are continuously exploring new ways to reach our audiences and podcasting is our latest innovation. Given its nature and passive consumption behavior, we believe podcasting is a valuable content format with significant potential to garner audiences and scale. Audiences looking for easy-to-consume information and news in a convenient format will be hooked to our new means of storytelling. Today, there is a massive community of podcasters who regularly tune in to listen to their preferred content. At the same time, the move will also help us achieve our motto to share quality financial knowledge with listeners worldwide.”

 

With the help of audioBoom, the platform’s distribution partner, the podcasts are now available on Apple Podcasts, Cashbox, Deezer, Saavn, Spotify, TuneIn and Google Play Podcasts as well as other audio-based platforms. The podcasts are also available to audiences through moneycontrol as well on the desktop, mobile and the app.

 

Speaking on the announcement, Avinash Mudaliar, Chief Product Officer at Network18 Digital added: “We hope to lead the way in the podcasting space overall in India in terms of direction and consumption. It is an easily accessible format for time starved users, consumed anywhere from travelling in a train to running in the gym. Moneycontrol’s podcasts is another innovative and fearless exploration of new content formats that brings content that our users love in a way they love to consume.”

 

Said Sitaraman Shankar, Managing Editor (Special Projects) at Network18 Digital: “There is a consistent rise in demand for informative podcasts, and with moneycontrol’s in-house expertise and capabilities for breakthrough journalism and storytelling, audiences can expect the delivery of high-quality content in a captivating format. With new podcasts every single day, the platform aims to provide an in-depth understanding of the financial domain, along with quality storytelling and news updates that will serve valuable content to users.”

 

 

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