By A Correspondent

Media conglomerate Mathrubhumi has kicked off its campaign for bio-degradable flex boards. The initiative will include removing all the vinyl flex material used by Mathrubhumi from advertising billboards across Kerala and usage of only biodegradable government approved materials for advertising in the future.

Speaking about the campaign, M V Shreyams Kumar, Jt Managing Director, The Mathrubhumi Group said: “This is a very small step undertaken by our organisation social responsibility towards protecting the environment, we hope we are able to make a difference and receive support from other media houses as well to practise the same.”

The campaign will be promoted in trade media and social media platform Facebook.