Mankind Pharma unveils second film in the #SpreadingKindness series

21 Jun,2018

By A Correspondent

 

Mankind Pharma has released a campaign, #SpreadingKindness that conceptualised and executed by ADK Fortune. It has been produced by Jamura films and directed by Tathagata Singa.

 

Commenting on the campaign, Rajeev Juneja, CEO, Mankind Pharma said: “We wanted to talk about our corporate philosophy through an endearing and simple story rather than talking directly about our achievements. We don’t just stand for quality medicines but also for how we make it accessible to the masses.”

 

Added Akashneel Dasgupta, National Creative Director, ADK Fortune: “We wanted the story to look authentic and not staged. The challenge was to make it believable and not lofty or preachy.”

 

 

Post a Comment 

Comments are closed.