By A Correspondent

Madison Media announced that it has been appointed as the Agency-on-Record for Continental Coffee. The account is estimated to be Rs 25 crores per annum across all media.

Said Praveen Jaipuriar, CEO, Continental Coffee: “We are in an exciting phase right now where a lot of work is happening around building the brand. We are confident that the collaboration with Madison would help the brand grow to the next level.”

Added Vikram Sakhuja, Group CEO, Media and OOH, Madison: “We are extremely pleased and proud to be appointed as the Media AOR for Continental Coffee. This is a category with very few truly large players and the opportunity to help create a strong and loved brand with Continental is an exciting one”.

Said Dinesh Rathod, Chief Operating Officer, Madison Media Omega: “We are delighted to be associated with Continental Coffee at this stage of the brand’s evolution. Consumers today are seeking international quality and premium experiences in the category and Continental Coffee is uniquely poised to deliver those with decades of experience in creating the perfect blends. We look forward to exciting work on the account and partnering the brand on its growth journey.”