Lodestar UM appoints Anita Mookerjeeto head South India ops

18 Jun,2018

By A Correspondent


Lodestar UM has announced the appointment of Anita Devraj Mookerjee as Head South.


Mookerjee will lead the entire South India operations of LUM, including the agency’s Bengaluru, Chennai and Kochi operations. Mookerjee will lead the agency’s continued focus on strategic media planning, technology, data, content and ROI driven solutions.


Prior to joining Lodestar UM, Mookerjee was Managing Director of Mediacom Indonesia.


“Our success as a network has been driven by the strength of our people, product and leadership. A comprehensive search for the right leader, led us to Anita, who is the perfect candidate to spearhead the next phase of development in these critical markets,” said Nandini Dias, CEO, Lodestar UM.


Talking about her new role, Mookerjee said: “I spent my formative years in media in Lintas Media Group (now Initiative) where I used to handle ITC. So this is a homecoming for me.Lodestar UM as an agency has always focussed extensively on its product and people. I am excited and looking forward to reflecting on all my learnings and experiences in India and South East Asia. And of course collaborating with some of the sharpest minds in the business is an added privilege.”



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