Investica appoints Ogilvy as its creative agency

05 Jun,2018

By A Correspondent

 

Investica, a web-app platform for mutual funds investments, has awarded its creative business to Ogilvy India. The agency won the advertising, strategy and creative mandate for Investica and along with this they were also consulted on the user experience and interface.

 

Said Ronak Agarwal, Chief Marketing Officer of Investica said: “The choice of Ogilvy was taken considering their creative experience, understanding of customer journey and depth of planning available at the agency,” adding: “At Investica, we believe to customize ourselves as per the client’s need by following a user-based-product approach. The idea is to drive the product to meet every goal our Investors will possess throughout their life journey. Ogilvy with their creative-edge & strategic insight was the ideal partner we wanted to work with. I am hoping for a long-term association with their team for taking Investica to unparalleled heights while building a ground-breaking product together.”

 

Added Walter Noronha, Senior Vice President, Ogilvy Mumbai, on the account win: “The brief was to simply focus on the payoffs of great investments with simple life pleasures rather than promise huge unattainable goals.”

 

 

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