Himalaya celebrates role of fathers via #dadsunplugged campaign

18 Jun,2018

By A Correspondent


Turning the spotlight on fathers, Himalaya Baby Care and For Moms launched their digital campaign, #dadsunplugged. The series captures eight dads sharing their emotions, experiences of joy, fear, apprehensions, confusion, and efforts to create a new identity while exploring the world of fatherhood.


“Through #dadsunplugged, we wanted to feature dads in their true sense. This is our first campaign that allows fathers to speak their hearts out in the most candid way. We hope to ignite these conversations among fathers to share their happiness, and anxieties, as well as the experiences that comes with fatherhood. We are happy to have given a chance to dads to express their journey of fatherhood,”said NV Chakravarthi, Business Head, Himalaya Baby Care and For Moms.


Added Siddharth Bhavnani, Managing Partner, Shot Ready: “We see mums talking openly about their motherhood journey. But, it’s uncommon to hear dads talking about the fatherhood journey. Hence, we wanted to provide a platform for dads to have an honest and candid conversation about their fatherhood journey. We asked real fathers to participate, as it brings genuineness and honesty, which we felt was the best approach to create relatable content.”



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