Grey India unveils latest campaign for Britannia cake

29 Jun,2018

By A Correspondent


Grey Bangalore has launched a new TVC for Britannia Cakes which plays upon the brandÂ’s love for fun. The commercial tells the story of a youngster who is bored at home and discovers how to beat his boredom with his pack of Britannia cake.


Talking about the creative exercise, Gautam Bhasin, Senior Creative Director, Grey Bangalore said: “The brief was to show how one can have fun with a sticky toy that comes free with a Britannia Cake. So, we got a kid to experiment that on his grandfather who ends up dancing like the toy itself”


Added Vishal Ahluwalia, Senior Vice President and Branch Head, Grey Bangalore: “We thank our friends and partners at Britannia for being bold enough to go with a mother of all prank script. It was pure joy to watch Dadu add magic to the dancing daddu! This film took us to our childhood, wanting to prank everyone out and we hope the kids can have fun eating the cake and pranking with their favorite Sticky toy”The TVC has been released in eight languages and created by QED Films.



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