By A Correspondent

TBWA\India ‘Blink to Speak’ campaign bagged a Grand Prix for Good for the second consecutive year for India on Day 2 of the Cannes Lions festival for creativity.

Blink to Speak has been created by TBWA\India for the Asha Ek Hope Foundation and the Neuro Gen Brain & Spine Institute. Said TBWA India CEO Govind Pandey to The Economic Times: “We believe in the power of disruptively simple ideas to make a difference to humanity. This was not done for awards. This was a heartfelt intervention from a team that genuinely wanted to help and make a difference.”  (Link: https://tbwacannes.com/blink-to-speak-asha-ek-hope-foundation-and-neurogen-brain-spine-institute-tbwaindia)

Meanwhile, India had a fair day with awards. TBWA also bagged a Gold in Pharma. Meanwhile, DDB Mudra and Grey bagged Silvers fro Stayfree and Mahindra Rise and McCann Health bagged a Bronze for Kwality.

Last year, McCann had bagged the Healthcare Grand Prix for Good for “Immunity Charm” for the Ministry of Public Health, Islamic Republic of Afghanistan.

India has sent a total of 979 entries this year. Last year, the number of entries was 1227, which if one excludes entries from the Publicis Group and those categories that been deleted/ merged is 953.