By A Correspondent

Google India announced the launch of Telugu language support for its advertising products – Google AdWords and Google AdSense to enable Telugu language web publishers and advertisers reach out to the large base of internet users in Telugu. With this launch, Google has now scaled up its support for Indian language advertising covering Hindi, Bengali, Tamil, and Telugu.

Announcing the launch, Rajan Anandan, Vice-President, South East Asia and India, Google said:“Expanding support for local Indian languages on our ad platforms are aimed towards making India’s Internet more useful for a billion Indians. In the last few years, we have systematically addressed the barriers that prevent local language users in India to gain from the Internet. And the key to building a flourishing local language internet that serves India’s need – requires the Industry to come together and bring the richness of useful content that India needs. We hope this launch will enable publishers to create more content in Telugu language and help advertisers to connect with their users in local Indian languages.”