Godrej Appliances pledges to save water via latest campaign

05 Jun,2018

By A Correspondent


With water conservation being the need of the hour, Godrej Appliances has launched its #MyACSavesWater initiative – aimed at sensitising people about this critical issue.


Commenting on the initiative, Kamal Nandi, Business Head and Executive Vice President, Godrej Appliances, said: “True to our promise of brighter living, at Godrej, our endeavor has always been to delight our stakeholders with innovative and relevant technology while also being true to our commitment towards environment. Water conservation is a pressing concern in India which needs to be addressed at the earliest. In line with our ‘Soch ke Banaya Hai’ philosophy, the thought behind the #MyACSavesWater initiative is to sensitize people of the depleting water resources and encourage them to conserve water.”


Added Swati Rathi, Marketing Head – Godrej Appliances: “Environment is a value we cherish at Godrej Appliances. We hope that the 1000 cans that we provided to our customers serve as an incentive to take up this drive and inspire many more to follow the example, irrespective of their AC brand. With every AC owner potentially saving 10 Liters water or more daily, we hope this simple soch will usher in a positive change and go a long way in conserving our environment.”



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