For Adidas, ‘Creativity is the Answer’ in its latest brand campaign

11 Jun,2018

By A Correspondent

 

Using the world’s biggest moment in sport as the backdrop, Adidas has re-engineered the traditional campaign model through personal storytelling, bringing together 56 of the world’s most influential creators across sport culture, including Leo Messi, Caroline Wozniacki, Pharrell Williams and more.

 

Said Ryan Morlan, VP Brand Communications at Adidas: “We have re-engineered the traditional advertising campaign – the way only the Creator Sports Brand can – by creating endless inspiration through unique and personal content. We are co-creating our story of sport and creativity with our consumers by reacting and responding to their preferences, attitudes, passions and geographies. Athletes in New York will get a different experience from those in London.”

 

 

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