Dollar Missy ropes in Chitrangada Singh as brand ambassador

07 Jun,2018

By A Correspondent


Dollar Industries, which has forayed into female wear such as leggings, capris and inner wears under the brand name Dollar Missy, signed model and Bollywood actor, Chitrangada Singh as their brand ambassador in this segment.


Said Vinod Kumar Gupta, Managing Director, Dollar Industries: “Dollar Missy, launched in the last quarter of 2014, is an evolving brand and we had been looking for a face which could carry the brand image in the right spirit. Having met the Bollywood diva, Chitrangada Singh, we knew she would be the best fit for the brand. She represents today’s elegant and vivacious woman who takes on the world, beaming with confidence. We have recently shot a new Ad campaign with her where she showcases our product style with loads of panache.”


The new campaign was shot in Bangkok by Sachin Kotre for A La Carte Films with Mullen Lintas being the creative agency.



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