Dialog Axiata announces content partnership with ALTBalaji

04 Jun,2018

By A Correspondent


Dialog Axiata PLC, Sri Lanka’s premier connectivity provider, has announced a partnership with ALTBalaji to provide ViU app users with original Indian video content for the first time in Sri Lanka, at subsidised rates.


Commenting on the tie-up, Mangala Hettiarachchi, Senior General Manager – Global and Content Services, Dialog Axiata PLC said: “The launch of the ViU app signified a new era of accessible content for Sri Lankan consumers, not only in terms of local content but regional and international as well. Dialog’s partnership with ALTBalaji strengthens our commitment to providing consumers with a host of diversified content including programming in Hindi, Tamil, Bengali and more at affordable prices.”


Added Nachiket Pantvaidya, Group COO and CEO ALTBalaji: “ALTBalaji is constantly working towards creating path-breaking content which caters to the Indian language urban mass audience. The response to our content so far has been overwhelming and we wish to make it available to audience inside all environments. Our association with Dialog will help us with a unique opportunity to reach out to a wide customer base and let them enjoy the content we are proud to present”



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