Dentsu Impact targets youth with its latest campaign for OPPO F7

11 Jun,2018

By A Correspondent


Dentsu Impact has launched a new campaign for Oppo F7. Targeted at the youth, Oppo F7 comes loaded with features that help enhance the virtual lives of youngsters, which for today’s generation is actually their real life. The film mirrors this way of life of today’s generation, and shows how Oppo F7 is the perfect partner for them.


Said Soumitra Karnik, Chief Creative Officer, Dentsu Impact: “Oppo is a brand for the youth and their phones are designed to answer the needs of this young generation. Our film is actually a reflection of this youth’s way of life – how they have embraced the virtual world and made it their own. Virtual is the new real for this generation – selfies, social media, filters, status updates – it’s all an integral part of life for them. This is their reality and they unapologetically accept that. Oppo phones come with features that help enhance this virtual life of the youngsters and the attempt of our film is to bring this to life.”


Added Will Yang, Brand Director, OPPO India: “OPPO is a young and energetic brand which always mirrors the energy of youngsters. We have always tried to bring the best camera and selfie experience to our consumers and we believe that OPPO F7 will enable the youth to click natural selfies. The TVC takes cues from the current lifestyle trends of the youth, especially their love for clicking Selfies and highlights how much goes into taking that perfect Selfie. We hope that the TVC finds a connect with the youth and help them realize that their selfie expert lies within their OPPO F7.”



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