By A Correspondent

Jaquar Lighting has rolled out its latest ad campaign with brand ambassador, Deepika Padukone. The new campaign brings out an artistic and aesthetic idea to life in a playful manner.

Said Rajesh Mehra, Promoter & Director, Jaquar Group: “Jaquar Group has always believed in creating products with the highest quality standards, an attribute that’s synonymous with our products. Taking this philosophy forward with Jaquar Lighting and leveraging the popularity of Deepika as our brand ambassador, we have doubled the turnover of the brand to 200 crores.”

Added Rajesh Laikh, Executive Vice President, Crescent Communication: “The creative thought behind the film was to present Jaquar Lighting in a completely fresh avatar and at the same time remain true to the brand’s guiding philosophy- Complete LED Lighting Solutions.We have tried to capture the joys of life and celebration enabled through Jaquar Lighting. Deepika Padukone, the brand ambassador, apart from ensuring high visibility lends credibility and magical aura to the brand.”