@CannesLions, India Shining, though down to 21 metals

25 Jun,2018


By A Correspondent


It’s been an unforgettable year for India at Cannes Lions 2018 this year. Veteran adperson, chief of Ogilvy India, and the country’s best known creative advertising executive Piyush Pandey and his brother Prasoon were recognised with the Lion of St Mark, the highest honour at the Cannes Lions. With this, the Pandeys enter the ad world’s most hallowed Hall of Fame.


They deserve every bit. And when the award was presented, every Indian present at Cannes – even the professional rivals – had tears of joy. And could walk around the French Riviera with T-shirts saying ‘Mera Bharat Mahaan’. We don’t think anyone did, but you get the picture.


There wera also other reasons why this is a special year for India at Cannes Lions. Even though our tally was down to 21 from 40 last year, some of the awards and the awardwinners brought much joy in the Indian contingent and back home.


India sent a total of 979 entries, up from 953 if you factor in the merged/dropped categroesi and the absence of the Publicis group of agencies.


India 2014 2015 2016 2017 2017 Restated 2018
Entries 979 1035 1315 1227 953 979


But there was joy for the Grand Prix for Creative Effectiveness for Savlon that Ogilvy bagged. And the earlier Healthcare for Good Grand Prix that TBWA\India was awarded.


There were Lions for categories like Creative E-commerce, Creative Effectiveness, Product Design and Innovation.


This edition of Cannes Lions is also important for FCB India which bagged four metals, two of which were Golds, both for a Times of India campaign. While metals at Cannes Lions are not new for The Times of India brand team, for FCB India (eka FCB Ulka), it marks an assertion of it being a creative powerhouse


Cannes table


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