Brand Factory unveils #MadeForMumbai campaign

14 Jun,2018

By A Correspondent

 

Brand Factory has used the magic of music to describe the city and the spirit of Mumbaikars via its latest campaign. The #MadeForMumbai campaign uses identical traits that best defines Mumbai and Brand Factory.

 

Executed by Circus Elephants, the music is composed by Shalini Sen and sung by Revant Shergill. The one-minute video captures iconic places, beaches, cricket craze, love for street food and elements that make Mumbai.

 

Speaking about the campaign, Roch D’souza, CMO, Brand Factory said: “There are many similarities between Mumbai and Brand Factory. Just like cutting chai, Brand Factory is cutting prices 365 days with discounts. We wanted to celebrate many such similarities with a song that imbibed the true spirit of Mumbai and that’s how #MadeForMumbai came to life through this film.”

 

Sharing his views Ritesh Shastri, Business Director, Circus Elephants added: “It’s not that often when the brand custodians instruct and insist the agency to focus on content and not on the brand. It’s always a treat for an agency when the brand team knows what they want. It was definitely a very important project for us since it was our first association with Brand Factory. But more than that, it was about celebrating the spirit of Mumbai. We couldn’t have expected for anything better.”

 

 

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