Bold partners WatConsult to launch a new campaign, #whydontyou

15 Jun,2018



On the occasion of World Donor Day, Bold, a transgender modelling agency and WatConsult have joined hands to launch a campaign titled, #whydontyou. The campaign revolves around how transgenders are not allowed to donate blood but what is stopping others. Why don’t the people who have the privilege to donate blood do so? The campaign involves a video featuring Rudrani Chettri Chauhan, a transgender who went against all odds to build India’s first LGBT modelling agency.


Said Rajiv Dingra, Founder and CEO, WatConsult: “Bold is a transgender modelling agency and we wanted to use them as models in issue-based causes that affect all of us and not just transgenders. Hence we took up the cause of blood donation which is the core responsibility of every citizen barring caste and creed.  Here are we who pro-actively judge, discard and ignore the existence of transgenders for many reasons but many of us cannot simply donate blood. We wanted to raise awareness about the need of Blood Donation and urge each one of us to become a donor sooner. #whydontyou is simple a step towards the same. It’s a message to donate blood from those who are not allowed to those who don’t.”


Added Rudrani Chettri Chauhan, Founder, Bold: “As the third gender, the society discards our existence and more importantly our blood, which can save a million lives. Not every transgender carries the HIV virus, as the public believes. So why waste good blood? But people do so many things to judge us, hold us back and do not do their own bit. I don’t know whether its fear or thought or just ignorance but its time, and I ask them why? When you can judge us, stare us, belittle us then why not do something for the society and donate blood?”



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