BBH unveils new brand campaign for Behrouz Biryani

12 Jun,2018

By A Correspondent

 

Behrouz Biryani has launched its first ad campaign in India. Crafted by BBH India, the film traces the gastronomical journey tracing the origins of biryani. This is the brand’s first integrated campaign extending across digital, print, outdoor and radio.

 

The film has been directed by popular ad film director, DoP & special FX expert Nick Sawyer best known for his work on international food brands.

 

Said Sagar Kochhar, Group CMO, FFSPL:”We are extremely delighted to launch our first ad campaign and this is an important milestone in our journey towards being the ‘Royal’ Biryani of the country. This film pivots around the brand story that we created since our inception, a 2000 year old recipe from the lost Persian kingdom of Behrouz, where wars were fought to win this recipe. Being a digital only premium brand with no physical/dine in presence, the campaign is targeted to create brand awareness highlighting its alluring Persian brand persona and a recipe worth indulging when you think of not just ordering a biryani, but actually experiencing finesse. ”

 

Added Russell Barrett, CCO & Managing Partner, BBH:“To begin with, working on Behrouz has been great. We’ve quite willingly done a lot of research on biryanis. A lot of research. The idea of an origin story for something as ubiquitous as biryani is a story waiting to be told. The film is beautifully crafted and besides taking you on a fantastic journey through time, it makes you want to order a biryani; an impulse which you should absolutely give in to when it comes to Behrouz.”

 

 

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