Arvind Lifestyle signs on What’s Your Problem as digital agency

08 Jun,2018

By A Correspondent

 

Arvind Lifestyle has signed on What’s Your Problem as digital agency. As part of the mandate WYP Brand Solutions will work on Unlimited– the parent brand, plus some of the in-house brands, including international fashion label Elle.

 

Said CS Shekhar, CEO, Unlimited: “We went with WYP because they are not a digital agency but in fact an agency for a digital world. The fact that they are a fully integrated agency which handles mainline mandates for most of their clients, ensures that we get integrated thinking, even if the medium of execution is digital. Today digital is a part of everything and everything is a part of digital, be it activation, retail or creation of brand love. More importantly, they come from understanding the consumer and then creating work that connects to them. The next few years are very important for our growth as a brand and we’re excited about partnering with What’s Your Problem, during the same.”

 

Added Tejas Mehta, Director – Strategy and Account Management, What’s Your Problem: “We’re excited because the team at Unlimited is trying to build a fashion brand with a purpose, with a consumer insight at the heart of everything they do. Like us they believe that digital is just a medium and our thinking isn’t restricted to that. We’ll be focussing on creating ideas that connect with the consumers and more importantly get them from digital spaces to the store and interact with the brand.”

 

 

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