Amitabh joins hands with Network18 on malnourishment

01 Jun,2018

By A Correspondent


Horlicks and Network18 have roped in actor Amitabh Bachchan as they launched ‘Mission Poshan’ to create awareness about malnourishment amongst children in the country. The campaign will support the government’s vision of a healthy and nourished India, in sync with Prime Minister’s National Nutrition Mission. The four-year long initiative commenced from yesterday (May 31).


Commenting on the campaign Navneet Saluja, Managing Director, GSK Consumer Healthcare said:“Our initiative has a singular goal – to help promote the need for nutritional needs across rural and urban India. We are fortunate to have Amitabh Bachchan partner us in this significant journey towards addressing the issue of malnutrition in our country. Horlicks has been a household name for over 100 years and Horlicks Mission Poshan is a small step to support the National Nutrition Mission of the Government of India. We are committed to dialling up mass awareness around malnourishment and working with the civil society towards its eradication.”


Added Priyanka Kaul, President- Marketing, Network18: “Serving the public good is vital to our journalistic mission at Network18 which is why we are proud that every day hundreds of our journalists are out on the field telling the stories of ordinary and extraordinary Indians working to transform our lives for the better. We believe that it’s important for us to come together as a nation to help solve these crucial issues, and as a media organisation we have committed ourselves to these initiatives. We feel ensuring the nutrition of our next generation is key to India’s future. We are proud to partner with GSK and Amitabh Bachchan for ‘Mission Poshan’ to spread the message of nutrition to each and every citizen and nourish lives of children across India.”



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