By A Correspondent

Carat has partnered with Posterscope to launch a campaign for the ongoing FIFA World Cup 2018.

The core objective of the campaign was to build awareness about TelStar – the official football that is being used in FIFA world cup and to celebrate the pure joy of football as well as its fans. The one-month-long campaign is aimed at reaching out to people who are enthusiastic about football – both players and fans – across various age groups.

Said Sean Van Wyk, Senior Marketing Director, Adidas India: “The love for football is growing massively in India with each passing year and we wanted to kickstart the celebration of the World Cup in an impactful way. The idea of this innovative billboard was to celebrate and reward the spirit of coming together as a team. The pure joy on their faces to kick the official World Cup football around the field was an amazing sight! Sport really does have the power to change lives.”

Added Rajni Menon, CEO, Carat India: “This is yet another example of media convergence in planning where a superb activation on outdoors is working in tandem with digital. The objective was to drive innovation at local level with a scaled outreach to a larger online audience. It was a great way to celebrate the growing euphoria around FIFA in a way that brings out the pure joy of football.”