Worldwide Media ready with new web series ‘Intern Diaries’

16 May,2018

By A Correspondent

 

Intern Diaries, an ‘original’ web series by Grazia, in association with Ponds BB+ cream, will showcase the inside events from the world of fashion and Bollywood as experienced by two young interns.The new offering launched yesterday (May 15) will expand the group’s video content portfolio, thereby fortifying its digital first strategy, notes a communique.

 

Deepak Lamba

Said Deepak Lamba, CEO Worldwide Media said, “Each of our brands caters to a certain industry segment and its respective audiences. By leveraging each brand’s expertise to create reality based long form content, we have extended our reach on other platforms like television and digital. With Intern Diaries we will amplify our long form content offering on the digital medium and reinforce our platform agnostic and digital first strategy.”

 

Speaking about the concept, Mehernaaz Dhondy, Editor-in-Chief, Grazia India added: “Intern Diaries is WWM’s first foray into fictional video content with a reality setting. The viewers will get a sneak peek into the inner workings of a fashion magazine. Each year many young girls intern at Grazia. The web series has been inspired by many real-life instances that have taken place. Each episode is entertaining and shows a real sense of camaraderie among the two interns and the fashion community.”

 

 

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