We told you so. Sunil Lulla joins Balaji Telefilms as Group CEO

22 May,2018

By A Correspondent


On April 10, we had reported that Sunil Lulla was moving on from Grey Group to join Balaji Telefilms as Group CEO. We had to use the word rumoured because the official announcement could only be made post the Board meeting. Lulla will join Balaji wef May 25.


Lulla, a veteran of over three decades of experience across media, entertainment and the broadcast industry, was until recently CMD of Grey Group India. Earlier he has worked with HMV (nkaSaregama), MTV, Sony, Times Network and Indya.com. Lulla has been a prominent member on many boards and forums of the broadcast industry.


Commenting on the appointment, Shobha Kapoor, Managing Director, Balaji Telefilms said: “We are pleased that Sunil will be joining us as Group CEO and are confident that he is the right person to lead Balaji to the next stage of growth and value creation. He is a seasoned leader with a stellar leadership reputation and brings with him a wealth of consumer business experience. The Indian media sector is undergoing massive change which also creates enormous opportunities for us at Balaji Telefilms and Sunil will lead the efforts with the rest of the team to seize these opportunities and create value for all our stakeholders.”


Added Lulla in a statement: “I am incredibly excited to join Balaji Telefilms at this stage of the company’s evolution into a B2C media business. Balaji Telefilms has a great combination of engaging and compelling content and distribution on the back of explosive growth in online video consumption. Balaji Telefilms is well positioned to become a leading player in the Indian media sector and I am motivated to join the leadership team and all the great people that have fuelled Balaji Telefilms success so far.”



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