Volvo and Mindshare urge women to reclaim their streets

21 May,2018

By A Correspondent

 

Media agency network Mindshare has collaborated with Swedish automobile company Volvo Car India, to launch #MakeYourCitySafe, a campaign aimed at empowering women to make a stand for their safety.

 

Culminating in Mumbai, the campaign has been organised in partnership with CrossBow Miles, with partners such as the National Commission for Women and The Hans Foundation backing the cause.

 

Commenting on the initiative, Charles Frump, Managing Director, Volvo Car India, said: “Women safety and empowerment are two issues that we feel strongly about. A society can be truly progressive if women get equal opportunities, feel safe and confident. We support Srishti Bakshi in her mission and urge everyone to join us during the Mumbai Night Walk to show solidarity towards the cause.”

 

Added Mac Machaiah, Chief Innovation Officer, Mindshare South Asia: “Being a highly forward thinking agency, we are eagerly looking forward to this collaboration, and are proud to receive this opportunity to raise awareness about such a burning issue. Together with Srishti Bakshi of Crossbow Miles, Volvo, and the women of Mumbai, we hope to help make the streets, and the city, safer for women.”

 

 

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