Viacom18 & Star max Promax BDA India awards

28 May,2018

By A Correspondent

 

The 22nd Promax India BDA Awards was held in Mumbai last week with a line-up of speakers across industries and platforms..

 

Speaking about the success of the event, Rajika Mittra, Country Head, India, Hong Kong and Philippines, said: “We realise that storytelling is evolving and creativity has to be platform agnostic. That’s the reason, we brought in eminent personalities from across the globe who can share their dynamic experience across multiple platforms with this eclectic group. The idea was to take the game higher and challenge the Indian creative industry even

 

Promax BDA introduced three new categories this year: Most Outstanding Marketing Initiative (inhouse and out-of-house) and Most Outstanding Design In Promotion where the best of the best competed to win a Gold trophy. This year, these prestigious awards were taken home by Star India, Zee and Star Movies.

 

Said Prasoon Joshi, Conference Chair, Promax BDA, 2018 looking at the award-winning categories: “It’s amazing how year after year, TV networks and creative agencies are tapping into the Indian cultural kaleidoscope and coming up with ideas that are fresh, cutting-edge and shareworthy on all platforms. Promax is a unique forum that understands this changing dynamic and encourages them to push the envelope every year.”

 

There were many firsts for the Promax BDA India awards this year, notes a communique. New categories that included Best VOD Service Promo, Best use of digital and Best direction. Further, a successful boot camp with three creative musketeers- Rob Middleton, Arnab Chaudhri and Pete Bishop – who super-charged the atmosphere with [V] machine, a hand- on creative drill that covered everything to create award-winning promos for a 360 audience.

 

This year, The Promax BDA Awards gave away 60 Golds and 57 Silver metals.

 

 

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