TVS Motors unveils new marketing campaign for TVS NTORQ 125

11 May,2018

By A Correspondent

 

TVS Motor Company has unveiled a new marketing campaign for TVS NTORQ 125. The 360-degree campaign includes print, digital medium and will debut with a TV commercial during the IPL cricket season.

 

Commenting on the ad film, Aniruddha Haldar, Vice President, Scooters, Commuter Motorcycles and Corporate Brand, said: “TVS NTORQ 125 is a stylish, sporty performance-oriented, technology loaded smart scooter designed specifically for the GEN Z youth of India.  From the get go, TVS NTORQ 125 has evoked a strong desire from its intended TG.  The TVC seeks to convey the awesome near multi-sensorial experience the rider gets where he enjoys a ride on the TVS NTORQ 125.   We are confident that this campaign will open a space in the GEN Z rider’s heart and life for the TVS NTORQ 125.”

 

Added Samrat Chengapa, Senior Vice President, Dentsu India:“True to the performance packed and stylish DNA of TVS NTORQ 125, we have created a television film that will provide a true sensorial delight to our audience.  When we first saw the TVS NTORQ 125, we were enthralled with the product, and that very sense of awe trickles into the storytelling of the film which asks the audience to open all their five senses to the scooter – for it is a product to be experienced!   With Gen Z on a constant look out for new and exciting, we believe the film’s direct approach will truly create a sense of intrigue for the product.”

 

 

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