Thwink BIG acquires rights to popular characters from ‘Mania Ki Duniya’

30 May,2018

By A Correspondent


Thwink BIG, the in-house content studio of Big FM has acquired rights of two digital characters ‘Baba BC’ and ‘Mehta Kuch Nahi Kehta’ from ‘Mania Ki Duniya’ (a popular YouTube channel) by Manish Karnatak.


Commenting on this, Sunil Kumaran, Country Head – Thwink Big said: “Digital characters help build sticky content and this would further reinforce our branded content offering for clients. We have had great successes with award-winning properties like ‘Aktor calling Aktor’& ‘Chutki aur Shopkeeper’. We will continue to enhance our portfolio by creating and acquiring more characters which help provide deeply engaging and refreshing content.”



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