Tata Pravesh celebrates unsung side of mums

11 May,2018

By A Correspondent


On the occasion of Mother’s Day, Tata Steel Pravesh has paid a tribute to mothers by celebrating their unsung side. Said Peeyush Gupta, VP – Steel Marketing & Sales, Tata Steel: “Pravesh’s value proposition is about a strong steely core with an appealing exterior that secures loved ones inside a house. This film salutes a mother who is fearlessly strong when it comes to her child and Mother’s Day provides a befitting occasion to celebrate her strength.”


Added Arjun Mukherjee, VP & ECD, J Walter Thompson, Kolkata: “Mothers are made of sacrifices and strength. We wanted to bring out the steel like conviction of mothers who let nothing come in the way for the advancement of their child. And we wanted to tell the story in a gritty way, talking about real issues that mothers deal with and overcome across all sections of society.”



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