Social Street creates buzz for Hotstar’s latest feature

04 May,2018

By A Correspondent

 

The Social Street has planned and executed an outdoor campaign for Hotstar’s Watch N’Play game. The campaign consisted of larger-than-life 3D figurines of a batsman’s avatar with the player himself missing. This is said to be symbolic of Hotstar’s search for players and asking users to fill in the missing space by playing the game on its IPL platform.

 

Said Spencer Noronha, Managing Partner – OOH, The Social Street: “We were very excited to launch this new property for Hotstar. The idea was to create big buzz and drive ample curiosity for audiences to sample and enjoy this real-time gaming experience first-hand. It’s a delight to see the outstanding response that the campaign has received across cities, especially the curiosity we garnered for the 3D creatives.”

 

 

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