Red FM relaunches 106.4 FM as Magic

18 May,2018

By A Correspondent

 

Remember 106.4 FM? The frequency for the retro-driven FM radio station from the Red FM stable? Well, Redtro 106.4 FM has now been relaunched as Magic 106.4 FM, and is, well, the latest radio station to hit the airwaves of Mumbai. Creating and building on the sentiment of ‘Jee Le Zara’, the aim, a communique notes, is to find some magic in the ‘khaamakha’ moments which is shedding the weight of the routine with a random act that’s unconditionally happy. It may be recalled Redtro 106.4 was launched in July 2016 as a retro channel for young adults with Cyrus Broacha hosting a two-hour weekend show.

 

Speaking about the launch of the radio station, Nisha Narayanan, COO 93.5 Red FM said: “We are delighted to announce the launch of our new radio station – Magic 106.4 FM, our answer to monotony that is fuelled from the hustle and bustle of metropolitan cities. Magic 106.4 FM is an emotion, an emotion of ‘Jee Le Zara’. It is a true celebration of life. In the midst of our chaotic lives we are all constantly looking for that beacon of light, that moment of happiness. With this station, our aim is to introduce those magical one of a kind instances that allow us to find joy in the little things. Making radio a platform which is more experiential for its listeners, Magic 106.4 FM will engage with its audience like never before! All the music, activities and brand initiatives aim to trigger and unconditional sense of joy allowing listeners to Jee Le Zaraa”.

 

The launch is accompanied with marketing efforts in the form of advertising on traditional and trade media as well as RJ activations.

 

 

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