Ralson Tyres appoints Publicis India as its creative partner

03 May,2018

By A Correspondent

 

Leading tyre manufacturer Ralson India has appointed Publicis India as its creative partner. The mandate will be handled by the Delhi office of Publicis India and will include full-service creative responsibilities encompassing retail, ATL and BTL advertising. Publicis India takes over from Triton Communications, which was the incumbent agency on the account

 

Yogeshwar Sharma

Commenting on the win, Yogeshwar Sharma, Vice President, Advertising and Public Relations, Ralson India Limited said: “We are glad to announce that from now on Publicis India will be managing Ralson’s brand and marketing communications. After a rigorous selection process, we found Publicis scoring high on strategic thinking, creative ability and responsiveness. They have agreed to deploy the senior most talent available in the agency to conceptualise and design Ralson brand communications. Hence, the company has high hopes of brand consolidation and amplification from them.”

 

Ravpreet Ganesh

Adding her views, Ravpreet Ganesh, Executive Director, Publicis India said: “We are pleased to associate with Ralson as their creative agency. As one of the world’s leading tyre manufacturers, the brand has come a long way with its technological benchmarks. They are future ready and we at Publicis look forward to this exciting partnership of not only reaching out to new believers but also building Ralson’s deserving place under the sun.”

 

 

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