Rajnigandha Pearls celebrates role of mothers

11 May,2018

By A Correspondent

 

Rajnigandha Pearls has launched a digital campaign to pay homage to all mothers.Commenting on the campaign, Rajeev Jain, Associate VP, Marketing, DSL said, “The philosophy of our brand is ‘Achchai’, the inner goodness. With this film, we want to celebrate the pureness of motherly love, an intrinsic trait in women, who are capable of boundless affection and care. This pure form of love, goodness or achchai is above the fact of whether, the child is her own or not. It is our own way to show our admiration for motherhood and it’s all encompassing love.”

 

Rajnigandha Pearls has been running #MaaKehtiHai campaign for the last three years.

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