Pepsi uses Google’s Director Mix to push latest digital campaign

14 May,2018

By A Correspondent


Pepsi is reaching out to consumers with its message of ‘Kyun Sookhe Sookhe Hi’ by giving a twist to typical YouTube advertising with Google’s advertising tool Director Mix. This tool creates custom video ads from one core creative, turning consumer’s attention into action.


Speaking about the Director Mix and success of the campaign, Raj Rishi Singh, Director Marketing, Pepsi, PepsiCo India said: “Pepsi has always created campaigns and experiences which resonate strongly with consumers. In fact, we are constantly experimenting with different marketing tools and techniques and Director Mix, with its customized creatives, has helped us strike a chord with our consumers better. We have been able to reach our audiences with content which is most relevant for them. By leveraging Director Mix, Pepsi has been able to cut through the clutter in the digital space.”


Elaborating on Director Mix, Vikas Agnihotri, Industry Director, Google India said: “People are drawn to the contextual creatives as they’re highly engaging and they drive higher awareness for the brands. It’s great to see Pepsi take the approach of personalizing their campaign at scale on YouTube with our latest tool called Director Mix.  Using the tool, Pepsi has turned its video campaign, into many highly relevant and shareable video’s that genuinely connects with their consumers at scale without having to worry about producing multiple video campaigns.”



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