Pepperfry announces host of schemes targeted towards mothers

17 May,2018

By A Correspondent


Pepperfry has launched a digital campaign to celebrate Mother’s Day, in collaboration with Girliyapa the women-centric channel by TVF productions.


Speaking about the campaign, Mihir Kulkarni, Head – Brand and Digital Marketing, Pepperfry said: “This campaign is an ode to all the mothers and their selfless attitude wherein the message ‘mothers make the house a home’ reverberates throughout the video. It portrays a direct contrast of everyday occurrences through witty hilarity. In real-life, the mothers know it all and have everything under control. It also subtly highlights how with the help of Pepperfry, there is one thing less to worry about. We are looking forward to our association with Girliyapa – a women-centric platform that runs progressive content with a reach of over 1 million, which is ideal to drive conversations, create brand stickiness and increase the reach.”



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