Oreo rolls out new global campaign across 50 markets

10 May,2018

By A Correspondent

 

Oreo has rolled out its new global campaign ‘Oreo People’ simultaneously across 50 markets in AMEA, LA, MEU and will be localised with nuances to drive relevance.

 

Said Sudhanshu Nagpal, Head –  Biscuits Category, Mondelez India: “Oreo was introduced in India close to seven years back and in such a short span, India has emerged among its top-five markets by volume. Today, twist, lick, dunk has become a ritual; it has been at the heart of numerous warm family moments. Oreo has always stood for bringing people together and the Oreo People campaign takes ahead this proposition. The campaign is based on a key universal insight that while we all share the same playful spirit inside, we often forget about it because of the pressures of modern life. The global campaign aims at widening the appeal of the brand, connecting with a wide cross-section of people, while picking up on the local nuances to drive relevance.”

 

Added Jane Lim, Regional Chief Client Officer, Asia – ‎FCB: “Oreo has always been a brand that encourages and inspires people to connect with the people and world around you. When we were kids, playing together was our way of communicating, we connect better when we play together. We believe everyone has a playful spirit waiting to be let out. With this film we tell the story that no matter our differences, playing with Oreo brings us together, because we are all Oreo People,” said.

 

 

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