New digital film from Ginger inspires young girls to be #ImperfectlyPerfect

09 May,2018

By A Correspondent

 

After the digital-first launch of the #ImperfectlyPerfect campaign, Ginger by Lifestyle, debunks fashion stereotypes and encouraging girls to make their own fashion rules. The digital film, conceptualised by J Walter Thompson Bangalore, explores the unrealistic demands of fashion and perfection that the society places on young girls.

 

Srinivasa Rao

Said Srinivasa Rao, Senior Vice President, Marketing, Lifestyle: “Ginger by Lifestyle has always worked towards empowering girls through fashion and style. It is a brand that is inspired by the young girl of today, her attitude and her beliefs. #ImperfectlyPerfect is inspired by the young girl of today who is strong, opinionated and recognizes her unique interpretation of fashion not as an anomaly but as a beautiful distinction. With this campaign, Ginger hopes to resonate with young women, reiterating that it’s their unique fashion sense is what makes them who they are while celebrating the strength they have to rise above any negativity that comes their way.”

 

Priya Shivakumar

Added Priya Shivakumar, Senior Vice President & Executive Creative Director, JWT Bangalore: “This time we took imperfectly perfect to the next level. Fashion comes with its own set of rules and they can get stifling. Who says two strong prints can’t be worn together or that two strong colours are designed to clash? That a certain body type ought to wear a certain kind of garment, or a certain shade for that matter. Once again Ginger is back, inviting girls to flaunt their fashion preferences loud enough to drown out the voices of fellow fashionistas, critics, stylists or just about anyone who seeks to dictate their fashion choices. To embrace their quirks in their own uniquely imperfectly perfect way and make their attitude no less a statement than their fashion picks,”.

 

 

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