New anthem by Nicotex asks smokers to quit the habit

30 May,2018

By A Correspondent


Ahead of the World No Tobacco Day, Nicotex has launched a new campaign ‘Ek Cigarette Kam’. As part of this campaign, a new anthem titled ‘Hum me hain dum, roz ek cigarette kam’ has been launched. The brand takes a musical route to to ask smokers to quit gradually and effectively by taking small steps and reducing one cigarette at a time.


Commenting on the music, Anshul Mishra, Category Director, Cipla Health Ltd. Said: “A smoker who has decided to quit goes through a lot of emotional ups and downs throughout this journey and having a friend who supports them tends to make this journey easier. We at Nicotex want to be their friend in this difficult journey. The approach in this piece of creative is not just positive but also powerful and aims to motivate people who have embarked on the journey to quit the habit.”



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