MRSS beefs up top deck

21 May,2018

By A Correspondent

 

Is it fair on senior women executives when the company they join sends out a communique with the headline that three senior women researchers have been onboarded. Why overstate their gender? Have they been hired because they are women? Is there some kind of a reservation? Or is it a badge of honour? While we disagree with the way the press release has been pitched, we wouldn’t like to take away from the appointment of the three top executives as well as in any way undermine the skills they bring to the table.

 

Market research company MRSS India has signed up Dr Mridula Savitri Mishra as Research Director, Social Research Practices, Geeta Sachar as Senior Vice President,  MRSS India (Head, South Region) and Ruma Sengupta as Senior Vice President.

 

Welcoming the three to MRSS, Raj Sharma, Chairman of MRSS India said: “Dr Mridula will jumpstart our foray into CSR Market Research whereas Ruma will be handling western India while Geeta will lead the South.”

 

 

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