MP Birla Cement emphasizes on the true worth of cement, in latest ad campaign

08 May,2018

By A Correspondent


MP Birla Cement has launched its new premium product, Perfect Plus, with a new brand film. Said Sujoy Roy, Managing Partner (Creative), Ogilvy Kolkata: “MP Birla Cement Perfect Plus is the future of the cement manufacturing industry. To make a case for its strength, it was important to give it a heart. The film is a perfect blend of logic and emotions. While the father-son story reveals the heart of the brand, the product details testify the strength of the cement.”


Added Sandip Ranjan Ghose, Executive President – MP Birla Cement: “In keeping with the brand philosophy, ‘Cement Se Ghar Tak’, MP Birla Cement does not simply make and sell cement but also understands the end consumers well. This new TV commercial talks directly to the individual home builder.”



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