Martin Sorrell to deliver keynote at Zee Melt

17 May,2018

By A Correspondent


Anant Rangaswami

It’s a coup no doubt. The Kyoorius-run Zee Melt conclave has announced that former WPP CEO Sir Martin Sorrell will deliver the keynote at Zee Melt 2018, scheduled to take place in Mumbai on May 30 and 31. He will also interact with senior journalist Anant Rangaswami and take questions from the audience. Sorrell’s session is scheduled on May 30 at 2.30pm at the Dome at the National Sports Complex of India (NSCI), Worli.


Sorrell, one of the most powerful A&M professionals in the world, was forced to exit WPP after an investigation due to allegations of personal misconduct. Sorrell announced his departure in April.


Martin Sorrell

Meanwhile, while speaking at the Techonomy NYC 18 conference last week, he said: “I’m going to start again. I’m not going to go into voluntary or involuntary retirement.”


And this is what the Wall Street Journal reports him say at an ad industry digital media conference earlier this week: “What I’m looking at, and what I will focus on and try to do again — as we did in 1985 — is look at where are the opportunities from a technological point of view, and look at where are the opportunities from a geographic point of view and put the two together.”


Sorrell is scheduled to make an announcement in a few weeks, and his Melt interaction could well be the first after he does that. This will be Sorrell’s second ‘appearance’ at the annual conference held by Kyoorius for the marketing and media fraternity. He had connected via a live video link at Zee Melt in 2016.



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