Lowe Lintas unveils new campaign for MRF

16 May,2018

By A Correspondent


Tyre manufacturer MRF has launched a new campaign that promotes its MRF ZLX brand.  Said Koshy K Varghese, Executive Vice-President Marketing, MRF Ltd: “MRF ZLX tyres are engineered to deliver a comfortable drive, on Indian roads. This new campaign is meant to consolidate the proposition of ‘Comfort Made More Comfortable’


Added Arun Iyer, Chairman & CCO, Lowe Lintas: “It’s always a challenging task to come up with a sequel. By using the game Jenga as a visual mnemonic, we have tried to dramatise the benefit of comfort, delivered by MRF ZLX. The contrast between the road conditions and the game that goes on unaffected inside is punctuated by music that heightens the tension.



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