Longest IPL ad break from Too Yumm!

24 May,2018

By A Correspondent


Virat Kohli's Too Yumm! Multigrain Chips Obsession #FriedNotFikarNot

#WhyChipsVirat?Well, hear it from the man himself! Virat Kohli answers the nation's burning question below:

Posted by Too Yumm! on 20 मे 2018

Guilt free Industries Limited, the FMCG division of the RP-Sanjiv Goenka Group launched what is being billed as the ongoing Indian Premier League’s IPL’s longest ad thus far for its snacking brand Too Yumm!


Endorsed by the Virat Kohli, the ad unveils the latest addition to Too Yumm!’s healthy snacking portfolio – Multigrain Chips.


Said Anupam Bokey, VP Marketing (CMO) RP-Sanjiv Goenka Group: “Though fast growing, Too Yumm! is still a very young brand and therefore our immediate objective is to build brand awareness and quality engagement. We have been doing this successfully by disrupting the snacking space in India with healthy innovations and engaging yet well targeted campaigns. With IPL being one of the biggest and most relevant media events, we chose this as our primary platform to launch our latest innovation, Multigrain Chips”.


Added Garima Khandelwal, Executive Creative Director – Mullen Lintas said: “Our singular objective through this campaign was to heighten the fact that eating fried chips is bad for your health, by offering consumers a healthier alternative with Too Yumm! Multigrain Chips. We pulled on the emotional factor of fans feeling disheartened by Virat Kohli consuming what they thought was an unhealthy snack. The fact that Virat doesn’t indulge in or endorse junk food made the fans’ reactions all the more plausible in launching yet another tasty and healthy snack from the brand’s portfolio.”



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