Limca does a freshness take in new TVC

02 May,2018

By A Correspondent


Coca-Cola India has announced the launch of a new campaign for Limca. The new campaign ‘Chadha Le Taazgi’ is aimed at elevating the brand’s positioning as the ultimate thirst quencher that offers freshness and rejuvenates people.


Commenting on the launch of the new campaign, Abhijit Datta, Director – Flavours, Coca-Cola India said: “With its light-hearted and relatable campaigns across the years, Limca has always touched our hearts. The brand and the product have a deep-rooted connection to India and it is widely acclaimed for its unparalleled ability to extinguish thirst, and leave you feeling fresh. We are continuously evolving our storytelling with consumers and inspiring them to enjoy themselves with our refreshing and great tasting portfolio beverages. The new TVC is being aired both on television and digital platforms”.


Added Amit Nandwani, Executive Creative Director, Leo Burnett on the TVC: “With the new Limca campaign, we’ve tried to bring the playfulness, romance and signature splash back to the brand. Set to a modern rendition of a Bollywood classic, the film seeks to bring alive Limca’s promise of water-like freshness in a fun and engaging manner.”



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